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<b>| Coumadin Vitamin K Phentermine | Merck spent $160. | These developments can be positive, but they do require more effort and responsibility from all of us. <a href="/">Order Diflucan Online Dream Pharmaceutical</a> | In fact, the misleading headings are only part of the deception. | Although industry market research data are unavailable, studies of physicians show what common sense predicts, namely that physicians are influenced by all kinds of marketing tactics. <b>
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Few of the prescriptions were made based on scientific fact or medical necessity. The increases in the sales of the fifty drugs that were most heavily advertised to consumers accounted for almost half the $20. They fund medical research, support medical schools and hospitals, and advertise in medical journals.
Prozac Backlash by Joseph Glenmullen MD, page 232
For years the pharmaceutical industry was allowed to market its drugs only to doctors. These publications masquerade as educational materials, but many are largely marketing efforts that deserve as much scrutiny as drug advertisements. <br>
You might wonder where we are heading tomorrow.
Doctors prescribe whatever the patient names
We are what Strand calls a "self-medicated" society. <br>
Of course, the voiceover quickly goes through the list of Paxil's potential side effects, but how can we concentrate on that, when we're so busy rejoicing at the woman's new happiness.5 billion on mass media ads for prescription drugs. Subscriptions to the Journal had increased from 13,078 in 1900 to over 80,000 by 1924. Wilkes' group speculated "that the FDA is unable or unwilling to enforce adequately its rules relating to drug advertising.
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" No wonder so many patients are not informed either about serious withdrawal syndromes or dependence. Doctors tend to read the articles that deal with new drugs being developed, new surgical techniques, and advances in diagnosis. But when I'm here today I'm speaking in my private capacity on my own time, and I do not represent the FDA. <br>
The American Psychological Association is equally under the pharmaceutical companies' spell, as 15 to 20 percent of the American Psychological Association's (APA) income comes from pharmaceutical advertisements in its journals.
Prozac Backlash by Joseph Glenmullen MD, page 231
Wilkes and a group of colleagues had earlier conducted a study of prescription drug advertisements which showed "many claims prove to be inaccurate or misleading.
The following interview with Dr. <br>
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The installment on cancer quackery was part of a lavish six-part "Medical Hucksters" series. The government is also part of the problem because it does not have the resources or the political will to do more about the dangers of prescription drags.
Death By prescription by Ray D Strand, page 169
Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. Not surprisingly, pharmaceutical companies are switching their advertising budgets to target consumers rather than physicians in an attempt to influence how consumers determine their medical treatment needs.
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Doctors are afraid of being sued, they maintain a culture of denial, and they also profit from there relationships with the big drag companies. Vioxx sales shot up 360 percent. Could it be this is a strategy being deployed against the dietary supplement industry. <br>
It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised.
Ephedra Fact And Fiction by Mike Fillon, page 176
Many of us don't find the amount of money spent on marketing prescription drugs to physicians surprising, but when considering the billions of dollars spent on marketing prescription drugs to the public, don't you wonder why. They have sophisticated pharmacoeconomic teams to negotiate the presence of their products on the formulary, and they have understood how to use both legislative action and sophisticated marketing to ensure that their products are not cut out of either Medicaid or private sector formularies. The title, Symposia Excerpts, misleads the reader to thinking that he is reading selected summaries of key talks on the formal schedule of the conference. Then, in 1981, the drug industry proposed that the FDA allow advertising directly to consumers, arguing that the public should not be denied access to the "knowledge" that would be provided by such marketing., page 28
Government intervention is also warranted on industry-initiated and industry-sponsored "front organizations.
MANETTE: Dr. <br>
They have been significantly investing in DTC advertising as well as expanding their sales forces for detailing physicians.
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