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Whoever wrote that commercial should write Hallmark movies. The doctors themselves are also a part of the problem."
On The Take by Jerome P Kassirer M.D. Wilkes' group speculated "that the FDA is unable or unwilling to enforce adequately its rules relating to drug advertising.
There's very little real evidence in the world of evidence-based medicine. Therefore, advertisers may influence the information you find on the site.
Health Care in the New Millennium by Ian Morrison, page 79
Another issue associated with the cultural view of menopause has to do with issues of youth and femininity.
In those rare circumstances where reality overpowers the design of the study and the negative effects are quite apparent, many companies go out of their way to suppress or cover up those findings and distance themselves from those study results.s just as easily as they can sway the rest of us. Media-driven surgery such as gastric bypass for obesity "modeled" by Hollywood personalities seduces obese people to think this route is safe and sexy. And despite the huge increase, drug companies spend even far more dollars in advertising their products to physicians, not consumers.
Fishbein decided to lift the controversy outside medical journals to center stage in the public media. From 1996 to 2000, totals rose from $791 million to nearly $2.
The Big Fix by Katharine Greider, page 172
The Kaiser Family Foundation reports that with thousands of drugs on the market, 60 percent of DTC spending in 2000 went to plug just twenty products.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 12
The 1997 change unleashed an unprecedented onslaught of commercials. As a result, the ads were vague and unfocused, primarily brand-awareness campaigns designed to smooth the way at the doctor's office.
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Strand looks at these high figures and poses the question: "Why.
Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 183
In contrast, most physicians are unaware of the considerable risks and limited benefits of commonly used prescription cholesterol-lowering agents. Suddenly it became a normal part of our everyday experience to be confronted with the idea that we or a loved one might be suffering from ED (erectile dysfunction, for those not in the know), arthritis pain, high cholesterol, nasal congestion, osteoporosis, heartburn, or even the heartbreak of toenail fungus. They can also move very quickly and deftly to "squash" any negative news about their clients, as well as to promote damaging news about others., page 78
Beyond these direct influences, drug companies exert broad influence over the drug information received by doctors and consumers. They continue to let the damage occur.
People are beginning to see things as they are, and they're recognizing that the drug industry is out to do only one thing: generate drug company profits. It spent $417 million on advertising last yearan increase of 40 percent from the previous year.S. You are bombarded with $3 billion worth of advertising for prescription and over-the-counter drugs every year.
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Pharmaceutical companies are willing to spend this kind of advertising money on only their most recently approved medication.
Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 13
The cheap-but-effective medications that can't be patented are also kept out of the limelight by the big companies paying for advertising and the mass media intent on making money through advertising. It's important to bear in mind that many medical journals receive a substantial amount of revenue from the advertising dollars they get from the pharmaceutical industry, whose interests would not be served by articles and studies that recommended the use of alternative medicine over drugs and surgery.
Health And Nutrition Secrets by Russell L Blaylock MD, page 366
If you scan most clinical journals, you will see that they are filled from cover to cover with ads from pharmaceutical companies and medical supply dealers.
For example: We've learned that Vioxx, Bextra and other COX-2 inhibitors were widely prescribed to people who didn't need them.