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You might wonder where we are heading tomorrow. CONSUMER REPORTS discussed this issue at length in two articles which ran concurrently in the February and March 1992 issues entitled "Pushing Drugs to Doctors" and "Miracle Drugs or Media Drugs. Doctors tend to read the articles that deal with new drugs being developed, new surgical techniques, and advances in diagnosis.
Doctors are easy to manipulate, drug companies discover
You may be wondering why doctors base their prescriptions on the requests of their patients, who usually have no medical training whatsoever.6 billion spent on advertising of mainstream consumer products in the United States." The pharmaceutical companies spend more on this advertising than they spend in research and development of products. They have been significantly investing in DTC advertising as well as expanding their sales forces for detailing physicians. Where do most doctors turn for medication and dosage information.
She looks so lonely and depressed that it must break nearly every consumer's heart.
Syndrome X by Jack Challem Burton Berkson MD and Melissa Smith, page 55
The reason that prescription drugs are not recognized as one of the biggest killers in America is complex. Night after night, television commercials paid for by drug companies are promising to fix or cure everything from depression and sleeplessness, to arthritis and allergy problems. They admit that they might make friends and generate goodwill for their companies in the process, but their primary goal, they claim, is education, not marketing.S.
Both are almost always intended to look "cool. In another Kaiser study, co-sponsored by The NewsHour with Jim Lehrer, nearly half of American consumers said they trust advertisements to provide them with accurate information. Most of this advertising is done in medical journals, which also serve as an important source of information for physicians.
" In fact, between 1999 and 2000, prescriptions for the 50 most heavily advertised drugs rose six times faster than prescriptions for all other drugs, according to Katharine Greider's book, The Big Fix.
The Big Fix by Katharine Greider, page 172
The Kaiser Family Foundation reports that with thousands of drugs on the market, 60 percent of DTC spending in 2000 went to plug just twenty products.
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Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 183
In contrast, most physicians are unaware of the considerable risks and limited benefits of commonly used prescription cholesterol-lowering agents. They resisted the idea that there were equally good and perhaps even better ways to relieve their allergy symptoms than a new (and therefore less well tested) drug.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 13
30 percent of consumers reported having talked with their doctor about a drug they'd seen advertised. The content of these ads is based on the information in package inserts, with the same limitations or omissions of important side effects and/or lower, safer doses.
I'm not even a gullible person, yet I was persuaded by pharmaceutical company advertising. Simply put, FDA and the Center for Drug Evaluation Research (CDER) are broken. The people who approve a drug when they see that there is a safety problem with it are very reluctant to do anything about it because it will reflect badly on them. This is an inherent conflict of interest. It's more interested in protecting the interests of industry.
She looks so lonely and depressed that it must break nearly every consumer's heart.
Death By prescription by Ray D Strand, page 49
But, again, there is a problem. Some avidly read free pamphlets and journals sent to them by pharmaceutical companies. Simply put, FDA and the Center for Drug Evaluation Research (CDER) are broken.
Salesmen and drug company "literature" are where doctors first learn about things like "serotonin imbalances" and serotonin "selectivity. Two studies of the accuracy of ads for prescription drugs widely circulated to doctors both concluded that a substantial proportion of these ads contained information that was false or misleading and violated FDA laws and regulations concerning advertising.