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Pharmaceutical companies wouldn't spend billions of dollars on direct-to-consumer advertising if it didn't work. The pharmaceutical industry has taken every opportunity, used every ploy, to deceive the American people. And in 2000, in a somewhat less successful ad campaign that cost perhaps $60 million, the American pharmaceutical industry tried to discredit the Canadian system. Healthcare PR firms also undertake conventional lobbying strategies, such as opposing restrictions on "direct-to-con-sumer" advertising, which allows companies to market prescription and OTC drugs using the same techniques as toiletry items.
Strand looks at these high figures and poses the question: "Why. The number of television ads increased 40-fold between 1994 and 2000.
Yes, I am outraged at Merck's apparent behavior, and yes, I think this company should be investigated and the top decision-makers of the company who engaged in this apparent scientific cover-up should be held not just financially responsible for the suffering and death these drugs have apparently caused, but even criminally liable for engaging in these actions. And so it did.
Death By Medicine by Gary Null PhD, page 10
Yet doctors repeatedly make new drugs bestsellers within months. Moreover, everybody was lighting up, just as in a certain strata, everybody was inhaling.
Under The Influence Modern Medicine by Terry A Rondberg DC, page 70
And for the first time in decades, pharmaceutical companies are advertising heavily direct to the public.
This comes out in an article in the Archives of Internal Medicine authored by Drs. It did this through medical journals, continuing medical education, sponsored events, sales calls, and junk mail. Four years later, the pharmaceutical industry got its foot in the door when the FDA agreed to allow "direct-to-consumer" (DTC) advertising.
5 billion on mass media pharmaceutical advertisements, according to Mike Fillon in Ephedra: Fact or Fiction., page 93
In effect, the publication is more a paid advertisement for industry than a publication of a learned medical society. Where do most doctors turn for medication and dosage information.
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They were over-prescribed, over-exaggerated, overhyped and over-marketed. But 1997 opened with a smaller HIV/AIDS budget, unpaid doctors and nurses countrywide, and hospitals with empty pharmaceutical shelves. The government is also part of the problem because it does not have the resources or the political will to do more about the dangers of prescription drags. And they seem to promise everything. The role of the U.
You might wonder where we are heading tomorrow.
Graedons Best Medicine by Joe Graedon & Dr Terasa Graedon, page 111
Among the wealthy nations that support the global pharmaceutical industry, the United States is by far the most permissive in its regulatory scheme.
Health Care in the New Millennium by Ian Morrison, page 48
Yet the mainstream media operate with somewhat of a double standard. Doctors may find this offensive, but detailing works.
Finally, the truth is slowly starting to get out.
In Innocent Casualties, Elaine Feuer calls these advertisements "intentionally misleading" because they promote the pharmaceutical by "exaggerating a drug's benefits while downplaying its hazards in small print in the addendum. The ads appeal to viewers as independent decision makerscapable of forming their own opinions about which drugs they needand resonate with the growing concern that HMOs and managed care plans tend to withhold the best care to save money. Simply put, FDA and the Center for Drug Evaluation Research (CDER) are broken.
These developments can be positive, but they do require more effort and responsibility from all of us.
DR.