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9 percent of all lipid-lowering prescriptions.” Based on what you're saying it appears that the FDA is responsible for protecting the interests of pharmaceutical companies and not the American people.
Death By prescription by Ray D Strand, page 49
But, again, there is a problem. And since the FDA screens only 10 to 20 percent of all drug promotions, physicians are forced to take drug companies at their word. Some ads boast that physicians don't have to bother reducing the drugs' dosages for older people, not even for those with other disorders or taking other medication.
They also would have saved a small fortune. revenues of about $100 billion and worldwide revenues of $300 billion, the pharmaceutical industry is one of the largest, most powerful industries, producing some of the most sophisticated marketing and advertising anywhere.
Gaby says. Using the FDA's guidelines for pharmaceutical company advertising, the reviewers "indicated that 92% of advertisements were not in compliance in at least one area" of the FDA's guidelines.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 13
30 percent of consumers reported having talked with their doctor about a drug they'd seen advertised. As other countries move to control prices and sharply limit advertising, the industry increasingly turns to American consumers for its profits. As a result, the ads were vague and unfocused, primarily brand-awareness campaigns designed to smooth the way at the doctor's office.
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In 2000, pharmaceutical companies spent $2. This number increased to over $3 billion in 2003, according to Dr.
Doctors are easy to manipulate, drug companies discover
You may be wondering why doctors base their prescriptions on the requests of their patients, who usually have no medical training whatsoever. Americans are expected to spend over $500 billion on drugs this year—not including the extra $100 billion estimated for the Medicare drug benefit program.
The Big Fix by Katharine Greider, page 172
The Kaiser Family Foundation reports that with thousands of drugs on the market, 60 percent of DTC spending in 2000 went to plug just twenty products. Income from pharmaceutical advertising was already in the hundreds of thousands of dollars.
Pharmaceutical companies wouldn't spend billions of dollars on direct-to-consumer advertising if it didn't work.
Overdosed America by John Abramson MD, page 81
While $3 billion in advertising may seem like an awful lot, rest assured that the drug companies aren't worried. Marketing strategy meetings are akin to war rooms where generals map out their plans for attack and defense. CONSUMER REPORTS discussed this issue at length in two articles which ran concurrently in the February and March 1992 issues entitled "Pushing Drugs to Doctors" and "Miracle Drugs or Media Drugs.
Then, the protagonist demonstrates or tells how wonderful life is while on the drug. Doctors chronically under-report and even ignore the deaths or adverse reactions to the drugs they prescribe because it is not in their professional self interest to raise public awareness to the danger. These repeated problems compelled Drs. One flagrant example of physicians aiding in marketing came to light when a whistleblower charged that Warner-Lambert had engaged in unlawful off-label marketing of the anti-epilepsy drug, Neurontin. GRAHAM: Since November, when I appeared before the Senate Finance Committee and announced to the world that the FDA was incapable of protecting America from unsafe drugs or from another Vioxx, very little has changed on the surface and substantively nothing has changed.
Similarly, pharmaceutical companies have focused on "detailing" physicians very aggressively (that is, promoting products through sales calls to doctors to provide information and free samples).