Xanax And Celexa
These advertisements contribute to rising costs by inducing consumer demand for newer, higher-priced drugs, when the older ones may work just as well.s just as easily as they can sway the rest of us. Suzanne and Robert Fletcher, published a study sharply critical of the pharmaceutical industry, pharmaceutical advertising in the journal declined substantially, and remained lower than usual for months thereafter.
On The Take by Jerome P Kassirer M.
Health Care in the New Millennium by Ian Morrison, page 48
Yet the mainstream media operate with somewhat of a double standard. Unfortunately, this is also true of many nutrition journals as well. The role of the U.
Strand looks at these high figures and poses the question: "Why.
Alternative Medicine by Burton Goldberg, page 48
Such results can be reported by medical journalists—which are also hired by these PR firms—in unsuspecting medical journals. They admit that they might make friends and generate goodwill for their companies in the process, but their primary goal, they claim, is education, not marketing. Where do most doctors turn for medication and dosage information.
Across Big Pharma, what companies do is fund and design studies which are carefully constructed in a way that will only highlight the positive effects of the drugs. The people who approve a drug when they see that there is a safety problem with it are very reluctant to do anything about it because it will reflect badly on them.
Consumers do not actually write their own prescriptions, but they practically do, based on whatever drugs they see advertised on television. Moreover, everybody was lighting up, just as in a certain strata, everybody was inhaling.
Phentermine Overnight Federal Express
So, that's where we are today in terms of Big Pharma. In fact, the advertisements are working … too well. As a result, niacin is not intensively advertised like the other drugs.
Prozac Backlash by Joseph Glenmullen MD, page 232
For years the pharmaceutical industry was allowed to market its drugs only to doctors.
As we have seen recently, both of these promises by drug companies have turned out to be not just distortions, but outright lies. The drug companies are also responsible for the expensive, slick, four-color ads you now see in consumer magazines and newspapers. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign. In May 2004, Pfizer pled guilty to Medicaid fraud and agreed to pay fines of approximately $430 million.
Organized medicine, simply put, is one giant money-making sham based on junk science. The morning talk shows are full of medical technology miracles; they cover the wonders of new drugs and medical devices and technology using the canned television images provided by the industry. It's important to bear in mind that many medical journals receive a substantial amount of revenue from the advertising dollars they get from the pharmaceutical industry, whose interests would not be served by articles and studies that recommended the use of alternative medicine over drugs and surgery.
Preventing And Reversing Osteoporosis By Alan R Gaby MD, page 249
Another area in which pharmaceutical companies wield enormous influence is medical "education."
On The Take by Jerome P Kassirer M. By intimidating the Food and Drug Administration (FDA) into approving record numbers of me-too drugs (drugs that offer no significant benefit over drugs already on the market) that often have dangerous adverse effects and by spending well in excess of $12 billion a year to promote drugs, using advertising and promotional tricks that push at or through the envelope of being false and misleading, this industry has been extremely successful in distorting, in a profitable but dangerous way, the rational processes for approving and prescribing drugs. But the rules were strict, and the content of the ads was, therefore, limited: Drugs could be mentioned by name, but advertisements that discussed the treatment of specific conditions were required to include a lengthy list of side effects and contraindications (situations in which the drug should not be used).
Thus, they continue to run those ads and they continue to focus on the promotion of pharmaceuticals for profit rather than education about chemical agents that should be used with caution, and only in specific circumstances. They directly influence consumer behavior, yet drug companies claim they only "educate" patients, but don't persuade them to do anything.