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They directly influence consumer behavior, yet drug companies claim they only "educate" patients, but don't persuade them to do anything. It's important to bear in mind that many medical journals receive a substantial amount of revenue from the advertising dollars they get from the pharmaceutical industry, whose interests would not be served by articles and studies that recommended the use of alternative medicine over drugs and surgery.
Prozac Backlash by Joseph Glenmullen MD, page 226
Doctors have access to many other sources of medical information. When the (then) editors, Drs.
Then, the protagonist demonstrates or tells how wonderful life is while on the drug. Drug companies make more money than banks, more money than oil companies, more money than Ford or GM, more money than anybody., page 78
Beyond these direct influences, drug companies exert broad influence over the drug information received by doctors and consumers.
In the 1990s, direct-to-consumer advertising like this increased at a compounded-annually rate of 30 percent, according to Ian Morrison's book, Health Care in the New Millennium. Congress has not only created that structure, they have also worsened that structure through the PDUFA, the Prescription Drug User Fee Act, by which drug companies pay money to the FDA so they will review and approve its drug.
That's what knowledge, unlike naivete', brings you. Drug advertising seizes upon any difference, no matter how trivial, to sway doctors to prescribe expensive new drugs with no track records, and doctors readily oblige.
9 percent of all lipid-lowering prescriptions. This advertising is directed at both doctors, and directly to the public. .
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Merck’s effort to discredit this negative study is yet another example of that. Consumers do not actually write their own prescriptions, but they practically do, based on whatever drugs they see advertised on television.S. Moreover, they were unconcerned about Claritin's cost (more than $2. But the FDA, to this day, has done nothing about these violations. This interview contains jaw-dropping insights about the corruption and crimes that take place every day inside the Food and Drug Administration.
9 percent of all lipid-lowering prescriptions.
Health Care in the New Millennium by Ian Morrison, page 30
The FDA's bias is further shown by its selective implementation of policy directives. These are very expensive ads. A fourth way is advertising. Yet AMA leaders were conscious of the threat posed by irregular practitioners.
Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage. As a result, niacin does not enjoy the intensive advertising that the HMG CoA reductase inhibitors and gemfibrozil enjoy. Marketing is the economic equivalent to waging war—sizing up your own forces, your enemy's (the competition), and emphasizing your own strengths and your enemy's weaknesses. For example, a 2003 study found that nearly half of medical school faculty, who serve on Institutional Review Boards (IRB) to advise on clinical trial research, also serve as consultants to the pharmaceutical industry. Soon, such ads constituted the medical journals' major source of funding, and while they continue to deny it, publishers are influenced by the pharmaceutical industry in choosing which articles to print. With approximately 600,000 physicians in active practice this amounts to more than $30,000 spent on each physician.
Marketing strategy meetings are akin to war rooms where generals map out their plans for attack and defense.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 11
The United States is currently the only country in the world that allows drug companies to advertise prescription drugs directly to the consumer.