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Fishbein decided to lift the controversy outside medical journals to center stage in the public media. Why. The generic drugs are often made by the same manufacturer as the name-brand medication — the extra price is in the packaging and advertising. To derail efforts at making pharmaceutical benefits an integral part of Medicare, they spent tens of millions of dollars on an advertising campaign to discredit the Canadian system, and even created a bogus organization, "Citizens for Better Medicare," to try to lend credibility to their efforts. The drug companies are also responsible for the expensive, slick, four-color ads you now see in consumer magazines and newspapers.
My conscience as a physician nevertheless demands that I offer to my patients sufficient resources so that he or she can decide which route to follow in their struggle to recover health.
The drug companies know this: Advertising works.
So when you hear people talk about so-called 'evidence-based medicine,' remember that most of the people whose mouths those words emerge from actually live in a world of outrageous scientific distortion.S.
The remainder of the spending increase came from 9,850 prescription medicines that companies did not advertise, or advertised very little.
Health Care Meltdown by Robert H Lebow MD, page 263
But Canada's system has born the brunt of negative advertising campaigns in the U.
Ephedra Fact And Fiction by Mike Fillon, page 77
And if that weren't enough, the British pharmaceutical company GlaxoSmithKline spent more on consumer advertising than any other company. Despite the assertion on the cover that the Symposia Excerpts is a publication of the ATS, the ATS carefully disavows responsibility with a disclaimer that reads: "The opinions expressed in this publication are those of the speakers and do not necessarily reflect the opinions or recommendations of their affiliated institutions, the publisher, the American Thoracic Society, or any other persons.
But perhaps most telling are these results of a recent NIHCM study: Between 1999 and 2000, prescriptions for the fifty most heavily advertised drugs rose at six times the rate of all other drugs. For editors of many journals whose profit margins are not robust, that experience might lead them to be chary about criticizing the advertisers who support their publications.
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Doctors are easy to manipulate, drug companies discover
You may be wondering why doctors base their prescriptions on the requests of their patients, who usually have no medical training whatsoever.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 11
The United States is currently the only country in the world that allows drug companies to advertise prescription drugs directly to the consumer. The morning talk shows are full of medical technology miracles; they cover the wonders of new drugs and medical devices and technology using the canned television images provided by the industry. Andrew Weil writes in his Self Healing newsletter, "there is an unstated selling point that is quite clear in pharmaceutical company advertisements: that it is a chemical fountain of youth offering persistent beauty, attractiveness, and satisfying sexuality in the face of advancing age.
Ephedra Fact And Fiction by Mike Fillon, page 77
Pharmaceutical companies are in business to make money; with the exception of over-the-counter medications that will be sold in great numbers, the only way a pharmaceutical company can make lots of money is by developing medications that can be patented.
Death By prescription by Ray D Strand, page 169
Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. Healthcare PR firms also undertake conventional lobbying strategies, such as opposing restrictions on "direct-to-con-sumer" advertising, which allows companies to market prescription and OTC drugs using the same techniques as toiletry items. But the rules were strict, and the content of the ads was, therefore, limited: Drugs could be mentioned by name, but advertisements that discussed the treatment of specific conditions were required to include a lengthy list of side effects and contraindications (situations in which the drug should not be used).
Obviously, if this negative information about Vioxx came out in the studies, Merck didn't want its name on it. Move to a doctor who will help you get off of these drugs or find a naturopathic physician; and be a critical, skeptical consumer. She looks so lonely and depressed that it must break nearly every consumer's heart.
Herbal Defense by Ralph T Golan ND, page 210
Anyone who watches television cannot but help notice a new trend in the past couple of years — suddenly our TV programs are flooded with advertisements for dozens of new prescription drugs. Marcia Angell and Arnold Relman, another former editor of the New England Journal of Medicine, to warn, "Few Americans appreciate the full scope and consequences of the pharmaceutical industry's hold on our health care system. The title, Symposia Excerpts, misleads the reader to thinking that he is reading selected summaries of key talks on the formal schedule of the conference. These publications masquerade as educational materials, but many are largely marketing efforts that deserve as much scrutiny as drug advertisements.
But 1997 opened with a smaller HIV/AIDS budget, unpaid doctors and nurses countrywide, and hospitals with empty pharmaceutical shelves.