The study attributed the spending increase to a boost in the number of prescriptions for the fifty drugs, and not from a rise in their price.
Prescription For Dietary Wellness by Phyllis A Balch, page 285
Claritin, a formerly prescription antihistamine used to control allergic symptoms, was far and away the most heavily advertised prescription drug in the two years following the FDA's 1997 rules change.
If a drug company says, "This is the latest, greatest drug.
Organized medicine, simply put, is one giant money-making sham based on junk science. And so it did. Subscriptions to the Journal had increased from 13,078 in 1900 to over 80,000 by 1924.
We've just seen the tip of the iceberg here. Suddenly, he or she thinks, "I'm not just sad.
Future Consumer com by Frank Feather, page 190
The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print.
Andrew Weil writes in his Self Healing newsletter, "there is an unstated selling point that is quite clear in pharmaceutical company advertisements: that it is a chemical fountain of youth offering persistent beauty, attractiveness, and satisfying sexuality in the face of advancing age. Doctors may find this offensive, but detailing works.
Ephedra Fact And Fiction by Mike Fillon, page 176
Eli Lilly's advertisements in the general media for Prozac specifically state: "Like other antidepressants, it isn't habit forming. By intimidating the Food and Drug Administration (FDA) into approving record numbers of me-too drugs (drugs that offer no significant benefit over drugs already on the market) that often have dangerous adverse effects and by spending well in excess of $12 billion a year to promote drugs, using advertising and promotional tricks that push at or through the envelope of being false and misleading, this industry has been extremely successful in distorting, in a profitable but dangerous way, the rational processes for approving and prescribing drugs.
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At the beginning of the commercial, the typical 30-something-year-old woman is standing outside a house, looking through the window at the happy party going on inside.8 billion increase in drug spending last year, according to the study. But the FDA, to this day, has done nothing about these violations.
So much for hard science., campaigns which have been successful in coloring Americans' perceptions of the Canadian system. And since the FDA screens only 10 to 20 percent of all drug promotions, physicians are forced to take drug companies at their word. By defining all unorthodox medical treatments as "quackery," which they interpreted as "misinformation about health," the FDA attempted to prevent physicians, manufacturers, and consumers from practicing alternative therapies. Unfortunately, that is the way the FDA is currently structured.
According to Burton Goldberg's book, Alternative Medicine, paid pharmaceutical advertisements are the main source of the Journal of the American Medical Association's revenues.
Betrayal Of Trust By Laurie Garrett, page 205
According to the study, Vioxx, an arthritis drug sold by Merck & Company, was the most-heavily advertised prescription drug and also accounted for more of last year's increased drug spending than any other single drug.
On The Take by Jerome P Kassirer M. GRAHAM: Since November, when I appeared before the Senate Finance Committee and announced to the world that the FDA was incapable of protecting America from unsafe drugs or from another Vioxx, very little has changed on the surface and substantively nothing has changed. Do you believe the FDA can protect the public from dangerous drugs.
Death By prescription by Ray D Strand, page 169
Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. Income from pharmaceutical advertising was already in the hundreds of thousands of dollars.