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Alternative Medicine by Burton Goldberg, page 48
Such results can be reported by medical journalists—which are also hired by these PR firms—in unsuspecting medical journals.
Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard. The title, Symposia Excerpts, misleads the reader to thinking that he is reading selected summaries of key talks on the formal schedule of the conference., page 121
The PDR, free meetings and gifts, and direct contact by drug-company representatives constitute three major ways that drug companies influence physicians' choices of medications. As a result, the ads were vague and unfocused, primarily brand-awareness campaigns designed to smooth the way at the doctor's office.
Few of the prescriptions were made based on scientific fact or medical necessity.
Finally, the truth is slowly starting to get out. You might wonder where we are heading tomorrow.
Encyclopedia Nutritional Supplements by Michael T Murray ND, page 90
In addition, since niacin is a widely available "generic" agent, no pharmaceutical company stands to generate the huge profits that the other cholesterol-lowering drugs have enjoyed.
An honest person would say, "Okay, if a drug company discovered some drug was causing heart attacks, and if it had the best interests of its customers at heart, then it would have immediately alerted the FDA and voluntarily withdrawn the drug very early on in the game and not waited years.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 16
First of all, consider the fact that the American prescription drug industry - the giant pharmaceutical companies — is the most profitable industry in the world.
The study attributed the spending increase to a boost in the number of prescriptions for the fifty drugs, and not from a rise in their price. Marcia Angell and Arnold Relman, another former editor of the New England Journal of Medicine, to warn, "Few Americans appreciate the full scope and consequences of the pharmaceutical industry's hold on our health care system.
They were over-prescribed, over-exaggerated, over–hyped and over-marketed. In fact, the advertisements are working … too well. At the beginning of the commercial, the typical 30-something-year-old woman is standing outside a house, looking through the window at the happy party going on inside. Even when a different company makes the generic medication, it is every bit as good as the brand name because it is required to meet certain standards before it can be sold in the US. Drug companies know that putting sophisticated detailing teams in the field to promote their products to doctors makes a difference in prescribing behavior.
This character which really cannot be disputed based on everything we've seen with the evidence surrounding COX-2 inhibitors, antidepressant drugs, the dishonest nature of the FDA, the cover-ups of drug companies and so on. Thus, they continue to run those ads and they continue to focus on the promotion of pharmaceuticals for profit rather than education about chemical agents that should be used with caution, and only in specific circumstances.
Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 183
In contrast, most physicians are unaware of the considerable risks and limited benefits of commonly used prescription cholesterol-lowering agents.
Today this position on Big Pharma, and the corruption of the FDA, and the suppression of scientific evidence, is quite widely recognized as the way things really operate in the world of medicine. Strand writes, "Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time. . In addition, there is strong and irrational Internet resistance from physicians, who control about 80 percent of healthcare resources. In 1985, the PAC teamed up with the FDA to solicit funds from the pharmaceutical industry for the purpose of combating medical quackery. Simply put, FDA and the Center for Drug Evaluation Research (CDER) are broken.
To derail efforts at making pharmaceutical benefits an integral part of Medicare, they spent tens of millions of dollars on an advertising campaign to discredit the Canadian system, and even created a bogus organization, "Citizens for Better Medicare," to try to lend credibility to their efforts. Soon, such ads constituted the medical journals' major source of funding, and while they continue to deny it, publishers are influenced by the pharmaceutical industry in choosing which articles to print.