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By 1995 drug companies had tripled the amount of money allotted to direct advertising of prescription drugs to consumers. The increases in the sales of the fifty drugs that were most heavily advertised to consumers accounted for almost half the $20. Page through a few magazines of the day to look at the advertisements for Pall Mall or Lucky Strike and you will find that smoking is not only proclaimed to be safe but even said to promote health.
It is wearing the clothes of hard science, but has the character of Al Capone, and that is the system under which we all live and suffer and die today.
Of course, you can escape the system by avoiding all prescription drugs, and there is a way to do it intelligently and safely. The vast majority of everything physicians and consumers read and know about medications comes from the drug companies.
Attaining Medical Self Efficiency An Informed Citizens Guide by Duncan Long, page 19
When you go into a pharmacy to get a prescription filled, you can often pay considerably less by choosing a "generic" drug over a brand name.
Encyclopedia Of Natural Medicine by Michael T Murray MD Joseph L Pizzorno ND, page 352
In 1996 Russia spent about $1.D. Marcia Angell and Arnold Relman, another former editor of the New England Journal of Medicine, to warn, "Few Americans appreciate the full scope and consequences of the pharmaceutical industry's hold on our health care system.
With the dollars pharmaceutical companies make, translating into greater advertising revenues for broadcasters and publishers, the rush is push the super aspirin and play up the "dangers" of common aspirin. I'm currently the Associate Director for Science and Medicine in the Office of Drug Safety.
So, how is direct-to-consumer advertising so effective in a system in which doctors write out the prescriptions. In return, the APA bends over backward to help drug companies promote their products.
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If a drug company says, "This is the latest, greatest drug. Fillon writes, "The average number of prescriptions per person in the United States increased from 7. Sales of those fifty intensively promoted drugs were responsible for almost half the increase in Americans' overall drug spending that year.s just as easily as they can sway the rest of us. Marcia Angell and Arnold Relman, another former editor of the New England Journal of Medicine, to warn, "Few Americans appreciate the full scope and consequences of the pharmaceutical industry's hold on our health care system. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign.
What may be even more important to note in all of this is the Vioxx cover-up further confirms the character of the drug companies in our modern day environment of drug promotion and suppression of negative side effects."
So, let's say that a consumer who has been feeling a little sad lately sees a commercial for the antidepressant drug Zoloft. It spent $417 million on advertising last year—an increase of 40 percent from the previous year.
Prozac Backlash by Joseph Glenmullen MD, page 226
Doctors have access to many other sources of medical information.
The drug companies know this: Advertising works. It has nothing whatsoever to do with enhancing human health." In fact, between 1999 and 2000, prescriptions for the 50 most heavily advertised drugs rose six times faster than prescriptions for all other drugs, according to Katharine Greider's book, The Big Fix." However, by the same time, the bond between the AMA and the pharmaceutical companies was firmly established. These are very expensive ads." Lavish advertisements in medical journals carry similar messages.
Overdose by Jay S Cohen, page 56
A historical perspective of pharmaceutical advertising
One may guess that papers taking advertising dollars from poppers' pharmaceutical source were in no hurry to dig up the unflattering history of animal experiments that did see immune damage stemming from use of the drug.
CONSUMER REPORTS discussed this issue at length in two articles which ran concurrently in the February and March 1992 issues entitled "Pushing Drugs to Doctors" and "Miracle Drugs or Media Drugs."
On The Take by Jerome P Kassirer M.