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A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. Moreover, they were unconcerned about Claritin's cost (more than $2." The pharmaceutical companies spend more on this advertising than they spend in research and development of products. For editors of many journals whose profit margins are not robust, that experience might lead them to be chary about criticizing the advertisers who support their publications. Page through a few magazines of the day to look at the advertisements for Pall Mall or Lucky Strike and you will find that smoking is not only proclaimed to be safe but even said to promote health.
Drug companies spend billions of dollars on advertising and promotion -- some $10 billion every year.D. The content of these ads is based on the information in package inserts, with the same limitations or omissions of important side effects and/or lower, safer doses.
Therefore, advertisers may influence the information you find on the site." A recent survey by market research firm Insight-Express found that, for example, 74 percent of respondents knew Claritin by name. Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public.
You can be outraged once, twice, even three times, but being able to summon up that level of outrage in the face of new evidence seems to be rather redundant." Similarly, Johnson and Johnson purchased the advertising space of an entire issue of Newsweek. For editors of many journals whose profit margins are not robust, that experience might lead them to be chary about criticizing the advertisers who support their publications.
And 15 to 20 percent of the APA's income in recent years has come directly from drug company advertising in APA journals—another means of guaranteeing good press for new drugs. One flagrant example of physicians aiding in marketing came to light when a whistleblower charged that Warner-Lambert had engaged in unlawful off-label marketing of the anti-epilepsy drug, Neurontin.
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Ephedra Fact And Fiction by Mike Fillon, page 146
Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies. Salesmen and drug company "literature" are where doctors first learn about things like "serotonin imbalances" and serotonin "selectivity. The result has been a surge of advertising drugs direct to consumers.
It's important to bear in mind that many medical journals receive a substantial amount of revenue from the advertising dollars they get from the pharmaceutical industry, whose interests would not be served by articles and studies that recommended the use of alternative medicine over drugs and surgery. By contrast, some read only the journals that come as part of membership in a professional society, and pay their own money to subscribe to sources that are not dependent on pharmaceutical company support, contain no advertising, and are funded entirely by subscription fees.
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I've talked to drug company reps who say selling their drugs to doctors is becoming increasingly difficult because these doctors are no longer willing to blindly accept the promises of drug companies.3 in 1992 to 10. I'm depressed, which is a 'medical condition that can be treated by the prescription drug Zoloft. You only have to look at the number of invested people on hospital, medical, and government health advisory boards to see conflict of interest. Most of this advertising is done in medical journals, which also serve as an important source of information for physicians.D.
Prozac Backlash by Joseph Glenmullen MD, page 232
For years the pharmaceutical industry was allowed to market its drugs only to doctors.
Prozac Backlash by Joseph Glenmullen MD, page 89
Yet the healthcare industry — as with most other industries — is slow to recognize the Internet's potential business opportunities and threats.
This interview is reprinted here with permission from Dr.