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Of course, you can escape the system by avoiding all prescription drugs, and there is a way to do it intelligently and safely. Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage.S. "There is kind of a self-selection process where physicians who are against alternative medicine end up being on the editorial boards of the journals," Dr. So with those disclaimers you know everything is okay.
They were popular; they were being promoted. It's probably not difficult to imagine what those reasons might have been. The American Medical Association spent several million dollars in the early '90s to discredit the Canadian system and create doubts in the mind of the American public about a government-managed system for universal coverage.
The Big Fix by Katharine Greider, page 30
Only the United States and New Zealand permit advertising of prescription medicines to consumers. They have been significantly investing in DTC advertising as well as expanding their sales forces for detailing physicians.
Just when I thought I was done criticizing Merck, new evidence surfaces that gives us another reason to discuss some of the outrageous behavior by this pharmaceutical company.
The next time you watch television or read a magazine, pay special attention to pharmaceutical advertisements.
Drug researchers know if they don't produce positive results, they are very likely to find themselves out of work.
Overdosed America by John Abramson MD, page 153
Thus, it is not surprising that direct-to-consumer prescription drug advertising is expected to increase to $7. Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard.
The experts speak on pharmaceutical advertising:
In the pharmaceutical area, DTC advertising has been increasing in the late 1990s at a rate of around 30 percent compounded annually.
Prozac Backlash by Joseph Glenmullen MD, page 231
Wilkes and a group of colleagues had earlier conducted a study of prescription drug advertisements which showed "many claims prove to be inaccurate or misleading.
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Even when a different company makes the generic medication, it is every bit as good as the brand name because it is required to meet certain standards before it can be sold in the US. Suzanne and Robert Fletcher, published a study sharply critical of the pharmaceutical industry, pharmaceutical advertising in the journal declined substantially, and remained lower than usual for months thereafter.
Overdose by Jay S Cohen, page 56
In fact, pharmaceutical companies spend more than 21 billion dollars a year on promoting and marketing their products, of which about 88 percent is directed at physicians.
The drug companies know this: Advertising works. They were popular; they were being promoted.
Death By prescription by Ray D Strand, page 169
Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time.
Just alter your lifestyle so you don't have to depend on prescription drugs. Both are almost always intended to look "cool. So in effect, advertisements for prescription drugs on television are literally lying by omission. By 1999, the average American was exposed to nine prescription drug advertisements on television every day.
Strand writes, "Surveys reported in our medical literature reveal that when a patient comes into a doctor's office and requests a specific drug that he has seen advertised in the media, the doctor writes the exact prescription the patient requested more than 70 percent of the time.
MANETTE: Dr.