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In order to sell medications, good and bad, elaborate marketing and advertising strategies are necessary, and impressive rates of effectiveness are essential. Makers of the new arthritis drug Vioxx spent $160 million pushing it to consumers in 2000, more advertising dollars than were dropped on Pepsi Cola, Budweiser beer, Nike shoes, or Campbell's soups., page 28 Government intervention is also warranted on industry-initiated and industry-sponsored "front organizations. The “gorilla in the living room” is new drugs and approval. <br> That's how pharmaceutical commercials really work. In fact, the misleading headings are only part of the deception. <br> Overdosed America by John Abramson MD, page 152 Pharmaceutical advertising in medical journals and though 'detailing' seduces doctors By 1900, there were 22 homeopathic medical schools and nearly 100 homeopathic hospitals in the U. America is just as at risk now, as it was in November, as it was two years ago, and as it was five years ago. </p> <p> " The answer is there's a pattern here -- a pattern of suppression of negative results. Richard Smith, editor of the British Medical Journal, has raised the concern that lucrative advertising and reprint sales can be a corrupting influence. <br> Of course, you can escape the system by avoiding all prescription drugs, and there is a way to do it intelligently and safely. Why. Herbal Defense by Ralph T Golan ND, page 210 Anyone who watches television cannot but help notice a new trend in the past couple of years — suddenly our TV programs are flooded with advertisements for dozens of new prescription drugs. <br> <a href="/">Phentermine No Rx E-Check</a> When you combine this with some of the other actions that Merck has engaged in (which have been discussed in detail on this site) and some of which has been revealed in e-mails published by the Wall Street Journal, it paints a bigger picture. So, that's where we are today in terms of Big Pharma. In fact, the advertisements are working … too well. After seeing it a few times, I was convinced that most of my non-immediate family had social anxiety disorder and I even called one relative up to suggest that she take Paxil. According to these guidelines, drug companies can fulfill their obligations for informing consumers about prescription drugs by referring in advertisements to four sources of additional information: their doctor, a toll-free number, a magazine or newspaper ad and a website. Prozac Backlash by Joseph Glenmullen MD, page 231 Wilkes and a group of colleagues had earlier conducted a study of prescription drug advertisements which showed "many claims prove to be inaccurate or misleading. </p> <p> That makes sense, but it's not the way things work. Drug companies make more money than banks, more money than oil companies, more money than Ford or GM, more money than anybody. Obviously such statements by pharmaceutical companies and drug advocates are attempts to "educate" the public out of their healthy concerns about drugs in general, including Prozac-type medications.D. <br> 5 billion last year from about $330 million in 1999. The $2. Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 12 The 1997 change unleashed an unprecedented onslaught of commercials. One provider of medical education, Joe Torre, the chief executive of an advertising agency that owns its own clinical research company, said, "Very often doctors are more influenced by what other doctors say than what pharmaceutical companies have to say. <br> Articles concerning alternative treatments, such as the use of nutritional supplements, are few in number in clinically oriented journals, and usually are routinely rejected in favor of articles extolling the virtues of a prescription drug or surgical procedures. </p> </center> </td> </tr> </table> </div> </body> </html>