That's a good question with a simple answer. Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage.9 percent of all lipid-lowering prescriptions. A ubiquitous "bus from Canada" appeared in a plethora of TV spots and full-page newspaper ads across the U. But now consumer ads on TV tantalize you with great promises of health and well-being, skim through the side effects as quickly as possible and then suggest you contact your physician or a drug company hotline for more information.
I'm sure Merck executives would disagree, although we may find the Justice Department, in fact, agrees with that assessment. It used to be that prescription drugs could only be touted to physicians. The content of these ads is based on the information in package inserts, with the same limitations or omissions of important side effects and/or lower, safer doses.
It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised. The remainder of the spending increase came from 9,850 prescription medicines that companies did not advertise, or advertised very little. revenues of about $100 billion and worldwide revenues of $300 billion, the pharmaceutical industry is one of the largest, most powerful industries, producing some of the most sophisticated marketing and advertising anywhere.
Death By Medicine by Gary Null PhD, page 10
Yet doctors repeatedly make new drugs bestsellers within months.
On The Take by Jerome P Kassirer M.
In both cases, drug companies were well aware of the negative side effects of these drugs and yet chose, for their own reasons, to avoid going public with the information.6 billion spent on advertising of mainstream consumer products in the United States., page 84
Is Duromine More Effective Than Phentermine
Obviously, if this negative information about Vioxx came out in the studies, Merck didn't want its name on it.8 billion increase in drug spending last year, according to the study. Far from being able to afford $10,000 to $40,000 a year to treat HIV patients in ways that met U.
We've just seen the tip of the iceberg here. Marketing strategy meetings are akin to war rooms where generals map out their plans for attack and defense. Nearly half of those who asked for an advertised drug—13 percent of all consumers—came away with a script. Sales of those fifty intensively promoted drugs were responsible for almost half the increase in Americans' overall drug spending that year.
Ephedra Fact And Fiction by Mike Fillon, page 255
This practice of massive advertising campaigns for drugs in order to convince us and our doctors that we "need" various drugs and specifying which drugs we do need should be a great concern for us.
Wouldn't it seem that consumers have no influence whatsoever on the success of a prescription drug, so advertising should be directed entirely toward doctors. "What's wrong with her.
Encyclopedia Nutritional Supplements by Michael T Murray ND, page 90
In addition, since niacin is a widely available "generic" agent, no pharmaceutical company stands to generate the huge profits that the other cholesterol-lowering drugs have enjoyed. Drug companies also engage in misleading advertising campaigns which make outright false or unrealistic claims, but which convince that vast majority of the public that most or all prescription drugs are not only safe, but the key to better health and a better life.
Alternative Medicine by Burton Goldberg, page 48
The primary culprit in promoting the misprescribing and overprescribing of drugs is the pharmaceutical industry, which now sells about $80 billion worth of drugs in the United States alone.