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. As other countries move to control prices and sharply limit advertising, the industry increasingly turns to American consumers for its profits.
It doesn't mean some people aren't trying to those arguments, it's just they are painfully difficult to make.
The pharmaceutical industry has been its own worst enemy in all of this.
In Innocent Casualties, Elaine Feuer calls these advertisements "intentionally misleading" because they promote the pharmaceutical by "exaggerating a drug's benefits while downplaying its hazards in small print in the addendum.4 in 2000.10 per day): most had prescription drug coverage as part of their health insurance.
We see how much fun she is having and we are so happy for her. They fund medical research, support medical schools and hospitals, and advertise in medical journals.
Of course, you can escape the system by avoiding all prescription drugs, and there is a way to do it intelligently and safely. Moreover, everybody was lighting up, just as in a certain strata, everybody was inhaling."
Herbs Against Cancer by Ralph W Moss PhD, page 75
FDA control (or lack or control) of pharmaceutical advertising
Another connection between the FDA and the pharmaceutical industry is through the pharmaceutical Advertising Council (PAC).
Take, for example, a Paxil commercial that was recently popular.
Preventing And Reversing Osteoporosis By Alan R Gaby MD, page 249
Another area in which pharmaceutical companies wield enormous influence is medical "education. This is no outside critic, either: these are the words from a top FDA employee who has worked at the agency for two decades.
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Obviously, if this negative information about Vioxx came out in the studies, Merck didn't want its name on it., page 121
The PDR, free meetings and gifts, and direct contact by drug-company representatives constitute three major ways that drug companies influence physicians' choices of medications. Do you believe the FDA can protect the public from dangerous drugs.
So much for evidence. In spite of this tremendous risk, pharmaceutical advertisements are becoming increasingly common and, unfortunately, increasingly effective. The federal government's war against quackery was supported by the pharmaceutical companies and the AMA.
. The morning talk shows are full of medical technology miracles; they cover the wonders of new drugs and medical devices and technology using the canned television images provided by the industry., President of the British Homeopathic Medical Association. Prominent physicians were paid to endorse proprietary drugs and doctors were deluged with free samples of pharmaceutical drugs. Drug companies know that putting sophisticated detailing teams in the field to promote their products to doctors makes a difference in prescribing behavior. Unfortunately, this is also true of many nutrition journals as well. The result has been a surge of advertising drugs direct to consumers.
A ubiquitous "bus from Canada" appeared in a plethora of TV spots and full-page newspaper ads across the U.