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Telling clever stories with misleading ads
Well, first, let's explore direct-to-consumer advertising, namely the television commercial.
The experts speak on pharmaceutical advertising:
In the pharmaceutical area, DTC advertising has been increasing in the late 1990s at a rate of around 30 percent compounded annually.
Overdosed America by John Abramson MD, page 151
In the fall of 1971, the FDA also made a serious attempt to halt the growth of the increasingly popular field of alternative medicine. They continue to let the damage occur.
By 1995 drug companies had tripled the amount of money allotted to direct advertising of prescription drugs to consumers. If it weren't for pharmaceutical advertising supplements, Newsweek would be only three pages long., page 93
In effect, the publication is more a paid advertisement for industry than a publication of a learned medical society.
I think I need Zoloft.
Betrayal Of Trust By Laurie Garrett, page 205
According to the study, Vioxx, an arthritis drug sold by Merck & Company, was the most-heavily advertised prescription drug and also accounted for more of last year's increased drug spending than any other single drug.S. You name it, they've got a drug for it, be the problem as serious as cancer, or as trivial as baldness and unattractive toenails.
Death By Medicine by Gary Null PhD, page 10
Yet doctors repeatedly make new drugs bestsellers within months.
It's safer for you than anything you've ever seen before, and it'll take away your pain," you should likewise be skeptical and not believe that either. There will continue to be a rapid shift away from synthetic pharmaceuticals, toward natural health, lifestyle changes, diet, nutrition and disease prevention." However, by the same time, the bond between the AMA and the pharmaceutical companies was firmly established.
Overdose by Jay S Cohen, page 16
A cursory look at almost any medical journal will reveal dozens of advertisements by the drug companies. But in the mid-1990s, the FDA liberalized the requirements pharmaceutical companies have to meet.
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What's about to follow in this essay is my own personal opinion and my own assessment of this bigger picture.
A cute, animated ball bounces around very sadly until he takes a magic potion; suddenly, it becomes happier than ever. No, that isn't the plot of a new children's movie.
Health Care in the New Millennium by Ian Morrison, page 48
Yet the mainstream media operate with somewhat of a double standard." Lavish advertisements in medical journals carry similar messages.
4 in 2000. In another Kaiser study, co-sponsored by The NewsHour with Jim Lehrer, nearly half of American consumers said they trust advertisements to provide them with accurate information. Glossy ads promote the efficacy or ease of usage of drugs. So you have that conflict as well.
I think I need Zoloft. The American Medical Association spent several million dollars in the early '90s to discredit the Canadian system and create doubts in the mind of the American public about a government-managed system for universal coverage. It used to be that prescription drugs could only be touted to physicians. For editors of many journals whose profit margins are not robust, that experience might lead them to be chary about criticizing the advertisers who support their publications.
Healthcare Online for Dummies by Howard and Judi Wolinsky, page 23
With annual U.