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I'm not even a gullible person, yet I was persuaded by pharmaceutical company advertising. Moreover, they were unconcerned about Claritin's cost (more than $2.D. Simmons, MD, had himself been a homoeopathic practitioner in Lincoln, Nebraska, "and one of a rather partisan hue.
Worst Pills Best Pills by Sidney M Wolfe MD and Larry D Sasich PharmD MPH, page 10
Though broadcast advertising of prescription drugs has been legal for years, guidelines released by the FDA in 1997 clarified the rules for advertising directly to consumers.
With an advertising budget greater than that of Budweiser beer or Coca-Cola, Claritin took off: sales grew from $1. Yet, the medication information offered by these drug-company-supported sources is often biased, incomplete, and sometimes inaccurate. Wilkes' group speculated "that the FDA is unable or unwilling to enforce adequately its rules relating to drug advertising." These groups, often led by financially conflicted physicians, sponsor ventures such as pamphlets, brochures, pocket books, Web sites, and registries, and they have gotten out of hand, often subtly recommending off-label drugs and promoting expensive drugs. If you've ever wondered how the drug industry could pull off the greatest con of our time -- and turn the human body into a profit-generating machine -- you're about to learn the shocking answers in this interview.
Betrayal Of Trust By Laurie Garrett, page 205
According to the study, Vioxx, an arthritis drug sold by Merck & Company, was the most-heavily advertised prescription drug and also accounted for more of last year's increased drug spending than any other single drug. They resisted the idea that there were equally good and perhaps even better ways to relieve their allergy symptoms than a new (and therefore less well tested) drug.
Health Care in the New Millennium by Ian Morrison, page 79
Another issue associated with the cultural view of menopause has to do with issues of youth and femininity. Although industry market research data are unavailable, studies of physicians show what common sense predicts, namely that physicians are influenced by all kinds of marketing tactics.
In the 1990s, direct-to-consumer advertising like this increased at a compounded-annually rate of 30 percent, according to Ian Morrison's book, Health Care in the New Millennium.
Take, for example, a Paxil commercial that was recently popular. Admittedly, this is a small portion of the $101.
My professional pride cries out for the academic recognition of the establishment, that the authorities of the oncological branch would give me their blessing.
Ephedra Fact And Fiction by Mike Fillon, page 77
According to a report prepared by the National Institute for Health Care Management, a nonprofit research foundation created by the Blue Cross Blue Shield health insurance plans, the fifty most-advertised prescription medicines contributed significantly last year to the increase in the nation's spending on drugs.
Ephedra Fact And Fiction by Mike Fillon, page 146
Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies.
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An honest person would say, "Okay, if a drug company discovered some drug was causing heart attacks, and if it had the best interests of its customers at heart, then it would have immediately alerted the FDA and voluntarily withdrawn the drug very early on in the game and not waited years. So much for hard science.3 in 1992 to 10. Along with this increase in demand, there has been a shift towards the use of more expensive medications.
Prescription Alternatives by Earl Mindell RPh PhD and Virginia Hopkins MA, page 531
Pharmaceutical companies spent $2.
My conscience as a physician nevertheless demands that I offer to my patients sufficient resources so that he or she can decide which route to follow in their struggle to recover health. Of course, the voiceover quickly goes through the list of Paxil's potential side effects, but how can we concentrate on that, when we're so busy rejoicing at the woman's new happiness. Graham, it's truly a pleasure to have the opportunity to interview you.
3 in 1992 to 10. This intensive exposure creates what ad people call "brand awareness. Although the FDA requires advertisers to present a "fair balance," Cheryl Graham, Acting Director of the FDA's Marketing Division, admits that one-half of the journal ads violate this standard.
Alternative Medicine by Burton Goldberg, page 48
Such results can be reported by medical journalists—which are also hired by these PR firms—in unsuspecting medical journals. America is just as at risk now, as it was in November, as it was two years ago, and as it was five years ago.