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Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage. So in effect, advertisements for prescription drugs on television are literally lying by omission. Night after night, television commercials paid for by drug companies are promising to fix or cure everything from depression and sleeplessness, to arthritis and allergy problems. But in the mid-1990s, the FDA liberalized the requirements pharmaceutical companies have to meet.
Drug companies spend billions of dollars on advertising and promotion -- some $10 billion every year. So companies work through medical education companies to have doctors who support their products talk about their products in a favorable way.
D. Within the Center for Drug Evaluation and Research about 80 percent of the resources are geared towards the approval of new drugs and 20 percent is for everything else.
Obviously, if this negative information about Vioxx came out in the studies, Merck didn't want its name on it. And they seem to promise everything. One experience at the Annals of Internal Medicine in 1992 sent a chill down the spines of editors and publishers alike.
The structural problems that exist within the FDA, where the people who approve the drugs are also the ones who oversee the post marketing regulation of the drug, remain unchanged.
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Few of the prescriptions were made based on scientific fact or medical necessity. In spite of this tremendous risk, pharmaceutical advertisements are becoming increasingly common and, unfortunately, increasingly effective.
A Dose of Sanity by Sydney Walker III MD, page 230
Pharmaceutical ad campaigns and the distribution of free samples usually determine the drugs doctors use to treat patients with.
What we see today is really just a drug racket disguised as evidence-based medicine.
Ephedra Fact And Fiction by Mike Fillon, page 77
According to a report prepared by the National Institute for Health Care Management, a nonprofit research foundation created by the Blue Cross Blue Shield health insurance plans, the fifty most-advertised prescription medicines contributed significantly last year to the increase in the nation's spending on drugs. The doctors themselves are also a part of the problem.s just as easily as they can sway the rest of us.
chemotherapy research has made the headlines of the majority of medical journals with all the academic fanfare, applause, prizes and the solemn acceptance of the experts with authority on the subject. Whoever wrote that commercial should write Hallmark movies.9 percent of all lipid-lowering prescriptions. Not surprisingly, pharmaceutical companies are switching their advertising budgets to target consumers rather than physicians in an attempt to influence how consumers determine their medical treatment needs. The American Psychiatric Association is literally built on a foundation of drug money: millions of dollars of pharmaceutical advertising money are poured into the APA's publications, conferences, continuing education programs, and seminars. In fact, they are summaries of after-hours conferences sponsored by pharmaceutical companies.
standards, or to continue a nearly $2 million testing program, Russia couldn't even find the wherewithal to buy television advertising time on national television to promote AIDS education. A study in Spain declares that between 20 and 25% of total surgical practice represents unnecessary operations.