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As that happens, more and more people are going to wake up to the reality that Big Pharma is really a Big Lie. Prominent physicians were paid to endorse proprietary drugs and doctors were deluged with free samples of pharmaceutical drugs. Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public. Drug advertising seizes upon any difference, no matter how trivial, to sway doctors to prescribe expensive new drugs with no track records, and doctors readily oblige. In 1985 the pharmaceutical Advertising Council and the FDA solicited funds from the pharmaceutical industry to combat medical quackery; they also issued a joint statement addressed to the presidents of advertising and PR agencies nationwide, asking them to cooperate with the anti-quackery campaign.
The doctors themselves are also a part of the problem. Whereas, in the past they depended on frequent visits to the doctors' offices by drug reps to convince doctors to use their drugs, now they've bypassed doctors altogether and advertise directly on television and the radio, urging people to tell their doctors they want to try the advertised drug.
I've talked to drug company reps who say selling their drugs to doctors is becoming increasingly difficult because these doctors are no longer willing to blindly accept the promises of drug companies. Suddenly, he or she thinks, "I'm not just sad.
Future Consumer com by Frank Feather, page 190
The pharmaceutical companies have been quick to realize the potential of this expanding market and are beginning to target advertising for prescription medicines directly to consumers, on television and in print.
Ephedra Fact And Fiction by Mike Fillon, page 146
Furthermore, physicians who abide by a conventional Western medical perspective are more likely to publish papers and be on editorial boards of scientific journals than their peers who hold to different philosophies.
I've been [the consumer recites the depression symptoms listed in the Zoloft commercial].
Death By Medicine by Gary Null PhD, page 13
In 2000, pharmaceutical companies spent $2. Glossy ads promote the efficacy or ease of usage of drugs.
If it weren't for pharmaceutical advertising supplements, Newsweek would be only three pages long.” Since you've made that statement, has anything changed within the FDA to fix what's broken and, if not, how serious is the problem that we're dealing with here.
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This influence extended well into the FDA, where people like drug researcher Dr. No such bankroll exists for nutritional supplements.
Healthcare Online for Dummies by Howard and Judi Wolinsky, page 23
With annual U. They admit that they might make friends and generate goodwill for their companies in the process, but their primary goal, they claim, is education, not marketing. This is no outside critic, either: these are the words from a top FDA employee who has worked at the agency for two decades.
MANETTE: Dr.
No, that isn't the plot of a new children's movie.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 12
The 1997 change unleashed an unprecedented onslaught of commercials. So companies work through medical education companies to have doctors who support their products talk about their products in a favorable way.
Aids A Second Opinion by Gary Null PhD with James Feast, page 265
Fishbein was the most powerful man in American medicine in his day.
An honest person would say, "Okay, if a drug company discovered some drug was causing heart attacks, and if it had the best interests of its customers at heart, then it would have immediately alerted the FDA and voluntarily withdrawn the drug very early on in the game and not waited years." Car and pharmaceutical commercials use the same hooks -- popular music, good acting and lofty promises -- to hook consumers and reel them in.4 in 2000. Despite the advantages of niacin over the cholesterol-lowering drugs, niacin accounts for only 7. More recently the media have been given further conflicting incentives with the enormous explosion of direct-to-consumer advertising; page after page of pharmaceutical industry supplements appear in popular media.
Far from being able to afford $10,000 to $40,000 a year to treat HIV patients in ways that met U.