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The pharmaceutical-advertising machine seduces doctors, too.8 million to promote Vioxx to consumers—more than PepsiCo spent to advertise Pepsi or Budweiser spent to advertise its beer, the study said. The doctors themselves are also a part of the problem.S.
Overdose by Jay S Cohen, page 16
A cursory look at almost any medical journal will reveal dozens of advertisements by the drug companies.
He jointly authored "Blood Money" in the American Weekly, the Sunday magazine supplement of the Hearst newspaper chain.
Encyclopedia Of Natural Medicine by Michael T Murray MD Joseph L Pizzorno ND, page 352
In 1996 Russia spent about $1. Therefore, advertisers may influence the information you find on the site. All have been among the most heavily advertised drug products. This is an inherent conflict of interest.
Take, for example, a Paxil commercial that was recently popular.
Alternative Medicine by Burton Goldberg, page 520
Drug company money influences every aspect of modern-day psychiatry. Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public.
I think I need Zoloft."
Disease Prevention And Treatment by Life Extension Foundation, page 725
At first, pharmaceutical companies stepped up advertising, some of which ran for four pages, in the medical journals and weekly magazines sent to doctors' offices.
Morrison writes that "Pfizer alone has 4,500 people in its sales force," but these employees' salaries are small change compared to the increased revenue they encourage. Sales of those fifty intensively promoted drugs were responsible for almost half the increase in Americans' overall drug spending that year. As other countries move to control prices and sharply limit advertising, the industry increasingly turns to American consumers for its profits.
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So much for hard science. No, that isn't the plot of a new children's movie. They directly influence consumer behavior, yet drug companies claim they only "educate" patients, but don't persuade them to do anything. They have been significantly investing in DTC advertising as well as expanding their sales forces for detailing physicians. Although federal agencies have control over drug advertising, these ventures apparently have escaped detection and oversight.
But perhaps most telling are these results of a recent NIHCM study: Between 1999 and 2000, prescriptions for the fifty most heavily advertised drugs rose at six times the rate of all other drugs. In fact, they are summaries of after-hours conferences sponsored by pharmaceutical companies. Glossy ads promote the efficacy or ease of usage of drugs.
" The answer is there's a pattern here -- a pattern of suppression of negative results. The company likely wanted to only show the good side of Vioxx (the reduction in inflammation), and it never wanted to talk about the negative side effects of taking this drug, such as the increased heart attack risk. In addition, there is strong and irrational Internet resistance from physicians, who control about 80 percent of healthcare resources. Soon, such ads constituted the medical journals' major source of funding, and while they continue to deny it, publishers are influenced by the pharmaceutical industry in choosing which articles to print.S.
These COX-2 inhibitor drugs have been prescribed simply because they were the 'in' thing. Once prevented by regulation from advertising aggressively, pharmaceutical companies now see DTC advertising as a major source of stimulating demand for their product; they spent $1.