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3 billion on DTC advertising in 1998 alone. The remainder of the spending increase came from 9,850 prescription medicines that companies did not advertise, or advertised very little.
Health Care in the New Millennium by Ian Morrison, page 30
The FDA's bias is further shown by its selective implementation of policy directives.D.
I'm depressed, which is a 'medical condition that can be treated by the prescription drug Zoloft. That's how pharmaceutical commercials really work.
Health And Nutrition Secrets by Russell L Blaylock MD, page 344
Recently, pharmaceutical companies have launched an even cleverer plan. Some avidly read free pamphlets and journals sent to them by pharmaceutical companies.
They were popular; they were being promoted.
Ephedra Fact And Fiction by Mike Fillon, page 255
This practice of massive advertising campaigns for drugs in order to convince us and our doctors that we "need" various drugs and specifying which drugs we do need should be a great concern for us."
On The Take by Jerome P Kassirer M.
But common sense has not prevailed: the industry pressured the FDA to legalize direct-to-consumer advertising in 1998, and since that time drug ads have polluted the airways and the world of print publications, and prescriptions for those advertised drugs have risen considerably as a direct result of the advertising. Doctors chronically under-report and even ignore the deaths or adverse reactions to the drugs they prescribe because it is not in their professional self interest to raise public awareness to the danger. In addition, many of these companies give grants to the journals in which they advertise.
Therefore, advertisers may influence the information you find on the site. . Obviously such statements by pharmaceutical companies and drug advocates are attempts to "educate" the public out of their healthy concerns about drugs in general, including Prozac-type medications.
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Falling prey to car commercials results in little more than hefty car payments; however, becoming seduced by pharmaceutical companies can result in the consumer willingly taking powerful drugs, at the risk of serious illness and even death.
Suddenly, the now-medicated woman rings the doorbell and, with a huge smile on her face, joins the party. Drug companies spend billions of dollars on advertising and promotion -- some $10 billion every year.
In both cases, drug companies were well aware of the negative side effects of these drugs and yet chose, for their own reasons, to avoid going public with the information. Most prescription drug commercials follow the same script progression: First, the commercial shows how bleak life was for a person or character before taking whatever prescription medicine the commercial is advertising. That's how pharmaceutical commercials really work. At pharmaceutical companies, doctors usually don't make the final decisionsóbusiness people make them. This is the business model for the pharmaceutical industry in the late 1990s, and industry leaders anticipate that these good times will continue rolling into the future.
David Graham now say they were threatened with being fired if they didn't go along with the FDA's wishes to approve this drug and keep it on the market. The pharmaceutical-advertising machine seduces doctors, too. So in effect, advertisements for prescription drugs on television are literally lying by omission. And despite the huge increase, drug companies spend even far more dollars in advertising their products to physicians, not consumers. Its duty, by law, is to set standards for drug advertisements. Could it be this is a strategy being deployed against the dietary supplement industry.
The following interview with Dr.
Strand looks at these high figures and poses the question: "Why.