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They were over-prescribed, over-exaggerated, over–hyped and over-marketed. That's what knowledge, unlike naivete', brings you.
Prescription Medicines, Side Effects and Natural Alternatives by American Medical Publishing, page 11
The United States is currently the only country in the world that allows drug companies to advertise prescription drugs directly to the consumer. Paid advertisements from pharmaceutical companies in the AMA's journal were the AMA's main source of revenue (as it is today). The result has been a surge of advertising drugs direct to consumers.
5 billion on mass media ads for prescription drugs. It's more than a coincidence that many of the most expensive medications happen to be those medications that are most heavily advertised. There is even a problem of surgery being advertised on the Internet. As Dr. Salesmen and drug company "literature" are where doctors first learn about things like "serotonin imbalances" and serotonin "selectivity.
4 in 2000.4 billion in 1997 to $2.
When you combine this with some of the other actions that Merck has engaged in (which have been discussed in detail on this site) and some of which has been revealed in e-mails published by the Wall Street Journal, it paints a bigger picture. Suzanne and Robert Fletcher, published a study sharply critical of the pharmaceutical industry, pharmaceutical advertising in the journal declined substantially, and remained lower than usual for months thereafter.D.
By 1999, the average American was exposed to nine prescription drug advertisements on television every day.
Overdose by Jay S Cohen, page 16
A cursory look at almost any medical journal will reveal dozens of advertisements by the drug companies.” Since you've made that statement, has anything changed within the FDA to fix what's broken and, if not, how serious is the problem that we're dealing with here.
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Pharmaceutical companies are willing to spend this kind of advertising money on only their most recently approved medication. But perhaps most telling are these results of a recent NIHCM study: Between 1999 and 2000, prescriptions for the fifty most heavily advertised drugs rose at six times the rate of all other drugs.D.
3 billion on DTC advertising in 1998 alone.
Death By Medicine by Gary Null PhD, page 19
Since the mid-1990s, pharmaceutical companies have tripled the amount of money they spend on direct-to-consumer advertising prescription drugs. Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public. Where do most doctors turn for medication and dosage information.
I've often talked about the distortion of medical studies and how so-called evidence-based medicine is really little more than scientific fraud. Today this position on Big Pharma, and the corruption of the FDA, and the suppression of scientific evidence, is quite widely recognized as the way things really operate in the world of medicine. On the contrary, it's the storyline of a Zoloft commercial – yes, Zoloft, a powerful antidepressant drug." They estimate a figure of 5 billion dollars was spent in 1991 for this type of advertising and add, "Though doctors insist their scientific training, high intelligence, and sophistication enable them to resist manipulation, the truth is that skillful marketers can influence M. . GRAHAM: I've been with the FDA for 20 years.
In his book, Death by Prescription, Ray D. The ads appeal to viewers as independent decision makers—capable of forming their own opinions about which drugs they need—and resonate with the growing concern that HMOs and managed care plans tend to withhold the best care to save money.